Our CEO Christopher Kingsley was recently featured on mo.com, a blog focusing on best practices of entrepreneurs around the world.
Stop advertising and start investing in Brand Premium:
You have a product or service that you, your company, your customers and people at large believe is valuable and produces some level of marginal utility when it is consumed or possessed. There are specific personal moments and circumstances that unlock that maximum Brand Premium for each consumer individually, but patterns and relationships often emerge when looking for and attempting to identify these moments and personal triggers in aggregate.
For more information on Christopher click here.